Students take on visual merchandising event with “Faces of Fall”

Visual Merchandising is a popular career path for fashion merchandising majors, so it’s no surprise that our own visual merchandising class is a favorite among our students. Taught by Erin Magorien, the class holds an annual event, in which students are thrust into the role of visual merchandiser. This year’s event, titled “Faces of Fall,” was held last Thursday, October 18 at the Millcreek Mall.
At the beginning of the semester (way back in August!), everyone immediately began planning their groups and getting organized. Every student was assigned a “special” group, such as catering, donations, marketing, etc. Each group had a lot of responsibility to make sure they were prepared for the date of the event as well as leading up to the day.
Students formed groups that would team up with three different retailers at the mall. Each group was able to use merchandise from their assigned retailer, in order to create a window display. The amazing stores that allowed us to display their merchandise included Windsor, Charming Charlie’s, and Tillys. Each group pulled three outfits as well as accessories and created a detailed and themed display case to be voted on.

While taking notes in class, we were able to write down exact examples of how to use certain visual merchandising skills in our own displays. The groups were able to use information that they were learning first hand during class time. We are able to learn how to communicate with our classmates, work in groups and how to work with outside businesses.
“You have to be very persistent and direct while working with different types of food vendors and coordinating with other groups to have the best outcome for the entire event,” said Jenna Cavuoto, a junior who was a member of the catering team.
The night of the event, which was open to the public and well attended, guests were able to vote on their favorite window display. Each display was so different, yet beautifully creative. But in the end, the Pumpkin Spice (Charming Charlie’s) group was crowned the winner.
If you have the chance to take Visual Merchandising class, I highly suggest you do so. You are able to get a hands-on experience to the industry as you are learning about it in class.
I think I can speak for everyone when I say that this event took a lot of time and energy but it was great experience and we are all very happy with how it turned out!
Gabby Huff, '20

Fashion fanatic from Western New York who is happiest when taking on the world with a cup of coffee in one hand and a shopping bag in the other.