It’s 3 p.m. on a Wednesday afternoon and you’re an hour deep in makeup tutorials, favorite videos, and “haul videos”—seeing what other people are buying is a great way to kill time. If this scenario sounds familiar, then it looks like we have couple things in common: That, “I’m only going to watch one YouTube video” study break turned into a great way to procrastinate. Plus, we both have a weakness for makeup products.
After realizing I just spent several hours on YouTube, I’m usually left itching for new makeup. The downside? A lot of these videos use high end products that my dwindling college student bank account can’t afford. It’s a dilemma, I know. The upside? Drugstore brands make products that are just as good, if not better at an affordable cost for everyone.
- L’Oreal La Palette Nude 1
Urban Decay’s Naked Palette. Does that ring a bell? La Palette Nude 1 is L’Oreal’s dupe for the infamous Urban Decay eyeshadow. I own a couple of the Naked palettes myself, so I can’t argue with the ah-mazing quality, but this L’Oreal product is exceptional when it comes to drugstore makeup.
The La Palette Nude 1 offers a wide variety of eyeshadows, ranging from shimmering shades to marvelous matte colors. At the low cost of $15.99, this palette is one you need to get your hands on now.
- NYX Soft Matte Lip Cream
This currently happens to be my favorite lip product to use daily. As a little fun fact for all of you, this liquid lipstick lasts longer and comes in more colors than the Too Faced version. My favorite thing about this product is that the matte color lasts a long time after the product wears off. Plus, it’s only $6.00, so you can stock up on all the colors.
- Maybelline Fit Me Concealer
This will sound strange, but I don’t use this as concealer. As it turns out, it makes a fabulous eyeshadow primer. I love using this as primer because it creates a nice base for any eyeshadow you use. In fact, it works just as well as Urban Decay’s Primer Potion and you’ll save $15.00—that can buy you a new shirt, or even more makeup.
- L’Oreal Voluminous Butterfly Mascara
So, you want luscious eyelashes? It looks like this product is for you. I’ve been using this mascara for the past two years, and I like to think of it as a magic potion for my eyelashes. With this mascara, you’re on your way to voluminous–L’Oreal isn’t lying—and clump free lashes. It’s the best of both worlds. Oh, I can’t forget; even the non-waterproof version can survive the wrath of a Nicolas Sparks movie.
- E.l.f Makeup Brushes
I know, I know, this isn’t specifically makeup, but you obviously need brushes to apply your makeup, so it counts. All of my makeup brushes are from this brand; it’s fantastic. The brushes have lasted a very long time and are extremely soft. The E.l.f crease brush is my favorite. Since unblended eyeshadow is a great big “no” when it comes to putting on your makeup, this brush ensures you’ll have beautifully blended eyeshadow every time. When a single brush costs between $1.00 and $6.00, it’s impossible to turn down.
- Maybelline Line Stiletto Eyeliner
If you’re trying to achieve that perfect cat eye look, this eyeliner will be a lifesaver. When I first started using liquid eyeliner, I’ll admit, I was terrible at it. I’m sorry to anyone who had to witness those days. When I found this Maybelline liquid eyeliner, achieving that desirable wing was no longer a challenge. It glides on smoothly and most importantly, lasts all day. At only $6.00, there is no reason not to give it a try.
Even though I might still be drooling over some makeup products at Sephora, it’s nice to know the drugstore offers phenomenal quality makeup at a price my poor college student bank account can afford.
So what are you waiting for? Get over to Target and start recreating those makeup tutorials you spent the past countless hours watching.